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Artist Management & Development

Red39 Entertainment is an artist management and development firm designed to help artist navigate through the ever changing music business climate. By using cutting edge technology, we help our clients grow their fan base, expand their social media reach, sell more music and merchandise and reach their goals. 

Formerly known as Waterfront Artist Management, Red39 Entertainment was founded in 1990. We have worked with such music talents as Rod Stewart, Ryan Trotti,  PrinceJim Sonefeld/Hootie and the Blowfish, The Adviceeleventyseven and many others. 

Artist Management

First established first in 1990 as Waterfront Artist Management, by co-founders Henry Neuman and Chip Latham, and later re-branded as Red39 Entertainment,  we have worked with some of the world's biggest artist, including Rod Stewart, Prince and Hootie and The Blowfish.

Other clients have included Eleventyseven, The Advice and Exit East. We currently represent Jim Sonefeld of Hootie and the Blowfish and country artist Ryan Trotti.

We are currently accepting submissions via email or Messenger.

Please note that we look for similar metrics for our new signings as record labels do. If we feel your music is there, but the business side is not, we offer artist development to help artists become attractive to the industry.

Record Label

Our in-house record label division, Red39 Records was launched  in 2010 with inPop/EMI artist The Advice. Partnering with James Riley, the band's first single, "Your Love Set's Me Free" hit Radio and Records/Billboard's Top 40 and led to the band getting a major label record deal.

in 2022, we are partnered with Jerry Duncan Promotions for Ryan Trotti's new single "Thank You For Breaking My Heart". Produced by industry veteran Kevin Beamish, the single reached  #51 on the Music Row Country Charts.

We have also promoted radio singles for Hootie and the Blowfish's Jim Sonefeld's solo projects.

Red39 Records is an independent, artist driven label, where artist fund their projects and retain 100% ownership rights to their music. 

Artist Development

Red39 Entertainment also offers artist development and Virtual Management 
services to select clients.  

Our Artist Development service is for artist working towards building an industry attractive fan base, but aren't quite ready for full on artist management.

And for musicians who want to learn how to market and promote themselves, we offer Virtual Management. This service is similar to our Artist Management and development service, but relies more on technology to help guide you in your career. It is available to musicians at all levels, based on availability. 

It includes virtual meetings, email, text and messenger access to us and a private group area to get management advice and feedback on your music. It also includes a management video training library with various topics and techniques on how you can build your music business.


Chip Latham


Red39 Entertainment

About Red39 Entertainment

Our journey in artist management began in 1989, when co-founder Chip Latham became the assistant to Henry Neuman of Stiefel Phillips Entertainment (Rod Stewart, Prince, Toni Braxton, Guns N Roses). In 1990, Henry and Chip left to start their own company Waterfront Artist Management, and worked with many music talents including Hootie and the Blowfish, Rod Stewart, Prince. And actors Mark Consuelos and Robin Mattson.

Waterfront has since changed it's name to Red39 Entertainment and currently manages Jim Sonefeld of Hootie and the Blowfish and country artist Ryan Trotti. We also now offer virtual artist management services to help musicians in these challenging times.

In 1998, we began online marketing research when we took our first Internet Marketing Course from Corey Rudl, "Insider Secrets to Marketing Your Business on the Internet". Cory, widely considered the pioneer of Internet Marketing at the time, referred to email addresses and funnel systems as the future of marketing. Now 24 years later, these techniques successfully drive music promotion for both independent and signed artists.

After dozens of seminars, conferences and webinars, we just launched our new Artist Development service. We offer a unique, online virtual management platform, that allows artist at any level to develop with a manager. We combine traditional management strategies with cutting edge technology and a private community of artist that work together to reach their goals. See our Management page for details by clicking here.

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